Measurement
Invalid traffic
Invalid traffic is sponsor-window time that fails delivery rules. Advertisers are not charged; traders are not paid. Reserved funds for failed attempts are released. Accepted minutes that later fail review can reverse. Hidden, closed, or inactive sessions do not bill.
Updated · Published by RNME · independent operator, not yet incorporated.
What sessions do not bill?
- The sponsor window is hidden or closed
- You are inactive
- No matching funded campaign
- Minutes that fail review
Is this eye tracking?
No. RNME checks that the window is open and that you are present — not gaze or webcam.
What happens to disputed minutes?
Accepted provisional spend stays in the 7-day review window. Invalid delivery is reversed before settlement — reserved funds return, and the trader is not paid. Review holds can extend some reviews. See Advertiser billing.